Art Direction, UX / UI Design for Serato x Roland DJ808, World-class software meets world-class hardware. We worked with the Serato team to create an clean and exciting product page that would talk about their new collaboration with Roland and the invention of the Serato x Roland DJ-808 game changer.
My Roles
Art Direction
UX / UI Designer
Workshop Facilitator
Type of work
Promotional Website
Product Release
Client
Serato
The interactive design, like the product, features bright colors shining from a textured dark atmosphere. Throughout the site, there are interactive and animated features. These are used to bring attention to essential product characteristics, as well as to provide zoom effects and enhanced detail possibilities.
The Serato website's DJ-808 product page is the most frequented area of all time, with over 37000 registrations of interest from enthusiasts in over 120 countries.