UX / UI, Interaction and Article design for Fonterra, New Zealand’s biggest company. Fonterra wanted to show how small-town Kiwi innovation has improved health and nutrition all over the world. Our job was to reinforce the new brand platform, “From Here to Everywhere”, in a way that was both mindful of the subject matter, “global innovation”, and immediately accessible to a wide audience.
My Roles
Art Direction
UX / UI Designer
Type of work
Promotional website
Interactive website
Client
Fonterra
The ability to demonstrate that New Zealand dairy innovation is "everywhere" in the world was a strategic imperative. We placed each narrative on a dynamic rotating globe to communicate that in an instant and dramatic way. Visitors interact with the world by spinning, clicking, and exploring in 3D with WebGL. Surprisingly, this animated globe navigation is as engaging on mobile as it is on desktop, as seen by site analytics and mobile story dwell times.